Pengaruh Kualitas Produk, Citra Merek dan Harga Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Produk Pleu Baby

This phenomenon, business people must strive to provide quality products, a good brand image and competitive prices improve people's lives. The demand for goods should increase among consumers who are in position of greater variety because their products offer wide range choices services. purpose this study was determine the effect product quality, image, price consumer satisfaction on customer loyalty Pleu baby Tangerang clothes. Sampling carried out using non-probability sampling method with purposive technique by identifying 150 respondents minimum age 20 years purchasing clothes at Baby least once. Data analysis techniques used consisted validity test, reliability classical assumption descriptive path analysis. results showed that has significant satisfaction, loyalty, large customers, big loyalty. Customer as an intervening variable influence between retention